LLC founded in 2024
HQ in San Francisco, CA
100% women-owned

What we do

At Urban Innovate, we help cities, companies, and organizations navigate the future of mobility. From strategy and evaluation to on-the-ground implementation, we support the design of people-centered, sustainable solutions. Our services include project coordination, stakeholder engagement, impact assessments, and policy advisory.

Clients also have the option to access pulsur, our insight platform that captures how people feel about their mobility choices — uncovering emotions, behaviors, and hidden barriers across all modes of travel. pulsur helps you design mobility solutions that connect both functionally and emotionally with the communities you serve.

Our Mindset

Where technology and innovation meet sustainability for livable cities

At the heart of our approach to sustainability is a commitment to sustainable development that places people at its core. We envision vibrant, livable cities where economic viability is balanced with respect for the planet’s boundaries. Inspired by the European way of life, we advocate for strong public transit systems, cycling infrastructure, and pedestrian-friendly areas, fostering a holistic urban environment.

Inclusion is paramount in our projects, as we believe that participatory approaches are crucial for ensuring that the voices of all community members, including those with special needs, are heard and valued. We understand that innovation should not be pursued for its own sake; rather, it should be implemented in a human-centered manner, enhancing the quality of life without displacing the human experience.

With a strong foundation in transportation, particularly autonomous vehicles, we aim to explore how these innovations can integrate seamlessly into urban life while addressing broader social and environmental challenges.

We work with a diverse range of stakeholders, from cities seeking to improve their mobility systems to industry players looking to collaborate on larger projects. Our contracts often involve conducting assessments and providing recommendations for urban enhancements, advising on technology and partnerships while ensuring citizen voices are included in the process.

Through our mindset, we strive to create sustainable, inclusive cities where technology and innovation are harmonized with the needs and aspirations of the people they serve.