Technology for livable cities.

Urban Innovate helps cities enhance transportation services with practical solutions and global expertise in autonomous technology.

2024
LLC Founded
100%
Women-Owned
San Francisco, CA
Headquartered
pulsur
AI Product
About Us

Independent expertise for complex mobility decisions.

Urban Innovate is an independent consultancy led by Dr. Henriette Cornet. We help public-sector leaders and mobility providers turn automated-mobility ambition into credible strategy, effective deployment and useful evidence.
Drawing on experience across industry, public transport, academia and major deployments in Europe, Asia and the United States, we bring the right expertise together for each assignment.

Learn more about us →
What we do

From autonomous vehicles ambition to real-world impact.

We help cities, public agencies and mobility providers make informed decisions throughout the journey, from preparing a strategy to evaluating deployment and understanding public response.

01 — STRATEGY

Autonomous Vehicles Readiness

  • AV strategies and roadmaps
  • Use-case and service design
  • Governance and procurement models
  • Ecosystem and partnership development
02 — DEPLOYMENT

Evaluation & Independent Advisory

  • Deployment and operational assessments
  • Evaluation frameworks and KPIs
  • Safety, service and user outcomes
  • Scaling strategies and recommendations
03 — PEOPLE

Public Insight & Adoption

  • Public perception analysis with pulsur
  • User and non-user research
  • Mobility personas and behavioral barriers
  • Engagement and communication strategies

The intelligence layer for public insight.

pulsur turns public online conversations into structured insight on how people think, feel and behave around mobility. It helps decision-makers identify concerns, expectations and adoption barriers that conventional consultation can miss.

Real-world perspectives from local communities
AI-powered personas, sentiment, and trend detection
Evidence-based decisions grounded in human behavior
Explore pulsur →
pulsur — analytics overview
Live
+18%
Ridership forecast
74.2
Sentiment index
6
Active segments
Travel motivation — San Francisco
Commute78%
Leisure52%
Education35%
Medical21%
Trusted by

Our partners & clients.

Mobility Masterclass
Advancing Public Transport
Alameda County
BMW
ETH Zürich
Ruter
Vrije Universiteit Brussel
University of San Francisco
Capital Normal University
Recommendations

Trusted by professionals.

★★★★★
Working with Dr. Cornet on our DENSO study was insightful and genuinely enjoyable. Through pulsur she captured real, unfiltered user perspectives and translated them into clear, actionable insights — pairing deep mobility expertise with a strong intuition for human behavior.
Prachee Jain Human-Centered AI Research Leader · DENSO
★★★★★
Henriette played a key role in the success of the SHOW project, aligning a large, diverse consortium around shared objectives. She combines technical rigor, strategic thinking, and professionalism — a reliable and insightful expert I highly recommend.
Biagio Ciuffo Deputy Head, Sustainable, Smart & Safe Mobility Unit · European Commission JRC
★★★★★
Henriette brings strong, well-grounded expertise in automated and sustainable mobility, with an impressive international perspective across industry, public authorities, and academia. I particularly value her ability to bridge strategic, technical, and policy considerations.
Jean-Marc Boucheret Public Transport Sustainable Mobility Manager · IVECO
★★★★★
Henriette played a leading role in advancing our work on automated mobility at UITP — coordinating large-scale deployment projects, training programmes, and industry collaborations. A trusted advisor on complex mobility topics and a leading voice in autonomous mobility.
Mohamed Mezghani Secretary General · UITP
★★★★★
We collaborated with Henriette for two years on autonomous mobility. Her keen understanding of automated mobility and its value chain makes her a leading expert for our industry — consistently moving from operational detail to strategic, forward-looking thinking.
Benjamin Beaudet Managing Director, Automated Mobility · beti
★★★★★
I got to know Henriette through our EU Horizon project Ultimo. She has incredible knowledge and network in automated vehicles and the decarbonisation of mobility, plus methodological skills that advance projects of any size. I warmly recommend working with her.
Andreas Fehr Automated Mobility · Deutsche Bahn
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